Your competitor's website is confusing. Do better.

Positioning & messaging for start-ups and scale-ups in Southeast Asia.

By Nissan's former head of communications & regional marketing lead Topgolf

It's hard to get your message across

So much to say about your amazing company. What to focus on?

How to make all your audiences understand your products and services?

How to not sound like everyone else?

We help you tell a clear and compelling story

Concise and engaging narrative that clearly explains your offer

Practical frameworks to speak to your audiences without confusing them

A strategic positioning that is uniquely yours

And turn messages into materials that sell

Customized webpage wireframe with ready-to-use copy

Tailored presentation/pitch deck, professionally designed in PowerPoint

Completed strategic messaging models

How we do it:
The 3-Step Locus Method

Happy with what you hear in the discovery call? Let's go!

Step 1: Audit

We audit the positioning and messaging of you and your main competitors.

Step 2: Message development

In two online working sessions of 90 minutes, we define your ideal customer profile & value proposition and take input for your messaging.

We’ll then need 3-4 days to develop the completed messaging frameworks.

Step 3: Receive your materials

You will receive your completed webpage and/or PowerPoint presentation within 7-10 days

Timeframe: 4-5 weeks from start to finish.

Unlimited revisions until you’re 100% happy.

Pricing

We guarantee our quality

Not satisfied? Get your money back

Webpage
+
Presentation/pitch deck
+
Messaging models

USD 4,700
  • Ready-to-use webpage wireframe with copy - made in Figma
  • 10-15 slide presentation/sales deck - designed in PowerPoint
  • + Audit of your current positioning and marketing materials
  • + Completed Ideal Customer Profile & Value Proposition
  • + Completed Locus Messaging Canvas
Popular

Webpage
+
Messaging models

USD 3,600
  • Ready-to-use webpage wireframe with copy - made in Figma
  • + Audit of your current positioning and marketing materials
  • + Completed Ideal Customer Profile & Value Proposition
  • + Completed Locus Messaging Canvas

Presentation/pitch deck
+
Messaging models

USD 3,600
  • 10-15 slide presentation/sales deck - designed in PowerPoint
  • + Audit of your current positioning and marketing materials
  • + Completed Ideal Customer Profile & Value Proposition
  • + Completed Locus Messaging Canvas

FAQ

Ambitious founders and leaders in growth companies in Southeast Asia, who…

  • Need a better story to convince their audiences
  • Are launching their business, a new product or service
  • Are expanding to a new market or audience base
  • Need a better performing website
  • Are struggling with PowerPoint presentations

Pricing starts at USD 3,600 for either a webpage wireframe or presentation/sales deck, or 4,700 to receive both.

Paid upfront. We guarantee the quality of our work. Not 100% satisfied? We will refund your money in full.

Need additional webpages? We charge USD 750 each. 

  • Audit and analysis of your current marketing materials and positioning
  • Completed Ideal Customer Profile and Value Proposition: a deep-dive into your prospect(s) and what sets you apart from the competition
  • Locus Messaging Canvas: completed, practical framework that forms the basis of all marketing materials
 
Your choice of:
  • Webpage: completed webpage with ready-to-use copy in Figma, which your web developer can easily implement; and/or
  • Presentation/pitch deck: tailored PowerPoint presentation to convince your audience, from potential investors to prospects. 10-15 slides, beautifully designed and with all content.

Prefer a video script, brochure, or other over a webpage or sales deck?

Sure, let’s talk!

You’ll work directly with Kalle Siebring, founder of Locus. He has 20 years of experience drafting compelling messages for startups, scale-ups and enterprises in Southeast Asia and beyond. Check him out on LinkedIn.

Besides a kick-off call, we will need you for two working sessions of 90 minutes. We recommend to split these sessions to keep the energy up.

After that, we need your time to review the materials. We can do this by email or call, until you’re 100% satisfied with it.

Sure, you can develop a webpage or deck without having a clear messaging framework, but you’ll likely end up with content that is confusing to your prospects and conflicting across channels.

The most successful companies work with a consistent messaging framework. They speak with One Voice across all channels.

Every strong business has a clear understanding of their target customer and what they want to be known for. Think Volvo? Think safety. Think Patagonia? Think sustainability. That’s their positioning. This translates into the value proposition: the (unique) value you bring to your customers.

Messagingoutlines the key messages, features, benefits and proof points you want to tell their audience. Too many and you confuse your audience; too few and you’re not credible.

Where copy is the actual words, messaging dictates what to say to whom.

"Confusing and conflicting messaging is the quickest way to scare off prospects"
Kalle Siebring
Locus Southeast Asia

Who is behind Locus?

You’ll work directly with Kalle Siebring, founder of Locus.

A marketer since 2004, Kalle has lived and worked in Southeast Asia since 2011.

 

  • Former head of communications for Nissan Southeast Asia
  • Launched Topgolf in Thailand and grew it from 2 to 420 employees within 18 months
  • Advisor to 40+ organizations – from SMEs to Fortune 500 enterprises

“I help ambitious founders and leaders in Southeast Asia get their story across and win internationally.”

Locus AIM+ model

Central questions to get to effective messaging

AUDIENCE:

Who is your ideal customer?

What are their jobs-to-be done, hopes, dreams, fears and pains?

And more…

INFLUENCE:

What do you want them to know, feel and do after learning about you?

What is it that only you can deliver? (your unique value proposition)

And more…

MESSAGING:

What are your promises, features, benefits, trust builders?

Why should your audience believe you?

And more…

What’s your secret sauce?
Get started

Book a free discovery call with Kalle

+66(0)89 892 56 24

Or click here to email